DR ELISA CHAMI-CASTALDI
A hybrid strategist that tackles some of humanity's most challenging global social problems.
Bringing a triad career history to her work.
From Creative Advertising
From Management Consulting
From Academia
Social Impact
After nearly two decades serving the commercial sector, I pivoted my experience into tackling global social issues for the development sector. I have spent the last three years as a Strategy Director within M&C Saatchi’s World Services division, tackling issues such as global health, women’s health, sustainable technologies, sexual harassment, ethical storytelling and pandemic impact. I have developed brand and behaviour change strategies for clients including Bill & Melinda Gates Foundation, The Global Fund, Georgia Tech, Rotary International, UK COVID-19 Inquiry, the International Organization for Migration (IOM), and UNHCR.
Recent work
How I support my clients
Some examples of the packets of work I can help you with, across the strategy lifecycle:
DEFINE
DISCOVER
DISTIL
DEVELOP
DISSEMINATE
DEFINING THE PROBLEM AND OBJECTIVE-SETTING
INSIGHT HUNTING
ACROSS CULTURE, BRAND, AUDIENCES, CATEGORY
STRATEGY DEVELOPMENT
BEHAVIOUR CHANGE / BRAND / COMMUNICATIONS
GUIDING CREATIVES & SHAPING OUTPUT
INTERNAL TRAINING ONLINE/OFFLINE
SHAPING A STRATEGY
BRIEF OR RFP
QUALITATIVE RESEARCH
INTERVIEWS / FOCUS GROUPS / EXPERTS
INSPIRING CREATIVE BRIEFS
ADVISING ON
CREATIVE TESTING
MEASUREMENT
FRAMEWORKS
SURVEY
DESIGN
BUSINESS CASING
FOR NEW IDEAS
STAFF SOCIALISING OF STRATEGY & CREATIVE
Development organisations I have worked with
